The way we work on corporate briefs
Most corporate events fail in two places: the walk-in and the transitions. We plan the event around those, not the centrepieces.
A producer and a creative lead are assigned at the brief. They stay with the account from kickoff to post-event debrief. You get one email address, one phone number, one person accountable to your CFO when the invoice comes through.
What makes a Refine corporate event different
We don’t template. Every event gets its own creative, its own run-of-show, its own supplier short-list. We do have a preferred bench of venues, caterers, AV teams and florists we trust — but the selection is driven by your brief, not our margin.
For internal events we focus on turnout and recall. For external, it’s conversion and press. The production decisions follow the commercial outcome, not the other way round.